They call me JR
Jacquelyn Roberts, Founder The JRG Group — Salesforce Strategist & COE Specialist
Seasoned Salesforce professional with 22+ years in the ecosystem, blending hands-on administration with strategic leadership. Transitioned from Executive Assistant to Salesforce System Administrator in 2005 and have since partnered with SMBs, mid-market firms, and enterprise organizations—many as a core member of Center of Excellence (COE) teams.
Core strengths
Salesforce administration & platform stewardship: deep, practical expertise across configuration, security, data management, and release governance.
COE leadership: establishing standards, governance, and operating models that scale across global teams and complex org structures.
Agile delivery & continuous improvement: iterative delivery mindset that accelerates value, reduces risk, and keeps stakeholders engaged.
Business process transformation: mapping, redesigning, and automating processes to align technology with real business outcomes.
Value realization & ROI: focus on measurable benefits post-implementation—adoption programs, KPIs, and sustained optimization to drive tangible returns.
What I bring to teams
Cross-functional influence: communicate fluently with executives, business users, architects, and developers to keep projects aligned and outcomes measurable.
Practical governance: pragmatic policies and guardrails that enable innovation while protecting data, compliance, and stability.
Outcome-first mentality: implementations designed to solve problems, simplify work, and demonstrate business impact—not just deliver features.
Long-term optimization: ongoing roadmaps and prioritized backlogs that turn initial deployments into sustained competitive advantage.
Tech and tools
Salesforce core clouds: Sales Cloud, Service Cloud, Experience Cloud, CPQ, Marketing Cloud fundamentals, and integrations.
Platform capabilities: Flow, Apex familiarity, Lightning, reports & dashboards, data tools and migration patterns.
Delivery & work management: Agile frameworks,
